this workshop is designed specifically for freelancers, artisans, and solo-preneurs who are looking to transition their passion into a brand and business worthy of adoration. for those who have already made the transition i recommend exploring my consultancy* where i can offer more targeted strategic insights to suit your businesses specific needs
$1250
from
passion to
brand and back
what
you will gain
are you seeking fulfillment beyond the mundane rewards of your day job? do you have a passion you would murder to see grow into a beloved brand and profitable business? are you unsure of your next career choice, but know you want to work for yourself
cheesy hooks aside, “from passion to brand and back” was designed to help you solve those complex problems. in this workshop we will develop all of the necessary brand fundamentals to turn your passion into a beloved brand
we will discover, define, and refine your
core purpose
passion
onliness factor
brand experience
core values
brand ecosystem
vision
audience/tribe
sales funnels
brand promise
positioning
differentiating idea
tagline
naming
value proposition
differentiating idea
differentiating idea
why this?
this workshop is a guided process, facilitated mostly by dialogue, interspersed with a few simple writing exercises. the workshop requires a full 8 hour day to complete. by the time we wrap you will have all of the necessary brand fundamentals to turn your passion into a brand
if you are still unsure, i offer a basic 20 minute discovery call* to determine if the workshop is for you
for whom
from passion to brand provides the most value for freelancers, artisans, and solo-preneurs looking to up-level their hobby or passion into a beloved brand and business. if you’ve already launched your brand and business i recommend exploring my consultancy for all your strategic needs
this workshop relies on your knowledge and expertise of your vertical. my lack of insight into your industry offers me an objective view point to better help you differentiate your brand and business. as part of this workshop we are going to challenge the assumptions your industry makes about how your brand and business should operate
delivery
upon the completion of this workshop you will receive a pdf containing all of the major notes and decisions from this session, as well as a simple from work to help you remain consistent and on brand
to thank you for your patronage, imsoiconic will also offer you one free follow up call through the consultancy